What exactly is an Opportunity?
Think of Opportunities as Events on Facebook. They occur at a specific time and place and certain people are invited or required to attend. Opportunities also have specific outcomes – the things that participants are meant to walk away with afterwards.
For help connecting and communicating with organisations, click here.
- Click here for help with: Posting and Reporting on Opportunities.
1. Take the Reader’s Perspective
In order to write a good opportunity, you need to know how it will be read. Thinking about your Opportunity from the reader’s point of view will help you write something that is simple and clear.
These are the places that people will come across your opportunity:
On the Platform Homepage:
As you can see, when a reader first looks at the Opportunities, he/she only sees the Title and a few lines describing the Opportunity. The rest of the information is contained in the specific Opportunity’s page (after clicking “View more details”). Therefore, you need to make sure that the Title and Description of the opportunity are well-written and will get the attention of the people you want to attend.
2. Rules for Writing Good Online Content
Titles must always be Capitalised
- Correct: Volunteers Needed For Heritage Day Concert
- Incorrect: Volunteers needed for Heritage day concert
Titles must explain exactly who is needed and for what they are needed
- Correct: Tutors Needed For Primary School Maths
- Incorrect: School Needs Help
Descriptions must always provide enough information about the opportunity to allow readers to decide if they are right for it, and to be prepared for the event.
- 5-7 lines should be the length of your description. Any shorter, and you probably have not given enough information. Any longer, and you might overwhelm people!
- Write in full sentences and start with capital letters. Good grammar creates a good impression.
- Answer the following questions when writing your description:
- Which organisation is hosting the opportunity?
- Why are they hosting it?
- What kind of people would be ideal for it?
- What will they be expected to do?
- Do they need to bring anything with them?
- Is there a contact person for the organisation? If this is you, provide your contact details.
Applicant requirements are the specific skills needed for someone to qualify to attend the opportunity. This helps readers decide if the opportunity is suitable for them.
Good example: computer skills, confidence, patience, willing to share and learn, Matric
Not-so-good example: computer, spare time, okay with children
Outcomes are the skills you expect participants to learn by the end of the opportunity. These are the things that tell people how they can benefit from attending.
Good example: time-management, public speaking, mentorship, writing skills
Not-so-good example: on time, attendance, volunteering
Still not sure?
Your platform administrator needs to approve all opportunities before they can get published online.
Why not add an opportunity on your platform and wait to receive moderation feedback from your administrator in order to help you improve.
The best way to learn is by doing.