As an Opportunity Ambassador, one of your responsibilities is to create an opportunity that people will sign up for and attend.


What exactly is an Opportunity?


Think of Opportunities as Events on Facebook. They occur at a specific time and place and certain people are invited or required to attend. Opportunities also have specific outcomes – the things that participants are meant to walk away with afterwards. For example, these are the types of things that you might be creating as Opportunities:

  • Volunteering activity for an organisation, a company, or a community event that needs help
  • Training session for your team – this can be once-off or happen regularly
  • Workshops or vocational (job) training for people who need to learn or improve skills
  • Learnership, internship or apprenticeship for people who need to gain work experience
  • A Programme that will run over a period of time
  • Conference or Networking Event for people belonging to a group, or for people interested in a particular topic
  • Cultural Event such as sports, theatre, debate or musical concert

You, as the opportunity administrator,  are responsible for the working with the organisation you are creating the event for to define the details required to create the opportunity correctly. This guide is designed to help you fill out all the details about the Opportunity correctly so that you can promote it easily and get the people you need to make it a success.

  • For help connecting and communicating with organisations, click here
  • Click here for help with: Posting and Reporting on Opportunities.

 Writing Opportunities the Right Way

There are many opportunities posted every week on the platform, so in order to stand out (and even be featured on the platform’s homepage) you need to make sure that you create an Opportunity that is:

  • Eye-catching
  • Informative
  • Useful

Take the Reader’s Perspective

In order to write a good opportunity, you need to know how it will be read.  Thinking about your Opportunity from the reader’s point of view will help you write something that is simple and clear.


These are the places that people will come across your opportunity:


On the platform Homepage



OR on the Opportunity page



As you can see, when a reader first looks at the Opportunities, he/she only sees the Title and a few lines describing the Opportunity. The rest of the information is contained in the specific Opportunity’s page (after clicking “View more details”). Therefore, you need to make sure that the Title and Description of the opportunity are well-written and will get the attention of the people you want to attend.



Rules for Writing Good Online Content


Titles

Titles must always be Capitalised

    • Correct: Volunteers Needed For Heritage Day Concert
    • Incorrect: Volunteers needed for Heritage day concert


Titles must explain exactly who is needed and for what they are needed

    • Correct: Tutors Needed For Primary School Maths
    • Incorrect: School Needs Help

Descriptions 

Descriptions must always provide enough information about the opportunity to allow readers to decide if they are right for it, and to be prepared for the event.

<< TIP >>

    • 5-7 lines should be the length of your description. Any shorter, and you probably have not given enough information. Any longer, and you might overwhelm people!
    • Write in full sentences and start with capital letters. Good grammar creates a good impression.
    • Answer the following questions when writing your description:
      • Which organisation is hosting the opportunity?
      • Why are they hosting it?
      • What kind of people would be ideal for it?
      • What will they be expected to do?
      • Do they need to bring anything with them?
      • Is there a contact person for the organisation? If this is you, provide your contact details.

Applicant requirements
Applicant requirements are the specific skills needed for someone to qualify to attend the opportunity. This helps readers decide if the opportunity is suitable for them. 

Good example: computer skills, confidence, patience, willing to share and learn, Matric

Not-so-good example: computer, spare time, okay with children

Outcomes
Outcomes are the skills you expect participants to learn by the end of the opportunity. These are the things that tell people how they can benefit from attending. 

Good example: time-management, public speaking, mentorship, writing skills

Not-so-good example: on time, attendance, volunteering


Still not sure? 


Your platform administrator needs to approve all opportunities before they can get published online.

Why not add an opportunity on your platform and wait to receive moderation feedback from your administrator in order to help you improve. The best way to learn is by doing.