Get your Network into The Social Collective

Run a campaign!

Objectives:

1. Learn what a campaign is
2. Learn how to create a campaign that makes your network active on The Social Collective
3. Know the best practices in communicating a campaign
4. Get tips on how to share your campaign online

What is a campaign?

A campaign is a programme, event, or volunteer opportunity promoted to your networks with the goal of attracting more participants and growing the support for your organisation.

Campaigns can be one-time events, or regular events — be it daily, weekly, or monthly — depending on how often you need to recruit people.

How to create a campaign that gets your network active on The Social Collective?

1. Decide on the goals you want to achieve.
   • List these as outcomes when posting your opportunity
   • Examples of important goals:
     • Load all your meetings/sessions/opportunities
     • Complete opportunity reports on time
     • Help other users do their reporting
     • Upload stories
     • Use hello.link to search for support and tips on using the platform
2. Choose a reasonable start and end date.
   • Choose a date that you yourself can handle.
   • Two weeks to a month is a good time frame.
3. Make sure your target groups receive the important resources needed to achieve their goals.
   • Send an email and SMS all the targeted administrators with links to:
     • Posting an opportunity
     • Connecting with organisations

Best Practices in Communicating a Campaign

• The key to a successful recruitment campaign is clarity. Be clear about the reasons why you are looking for volunteers.
• Focus on what the participant gains, rather than what the organisation is looking for. Offer incentives like data, airtime, or smartphones (if you can arrange this).
• Craft an informative, catchy, and short title.
• Communicate the benefits of the RISE Score as an indicator of their social employability accomplishments.

Get Exposure Online

We live in a digital world. Getting your campaign online and sharing it via social media would expose your campaign to a large audience.

Tips on sharing your campaign online:

• Share your thoughts. Though your friends and families would see what you shared, it would still be beneficial to read your thoughts about the campaign.
• Avoid spamming.
• Tag people already in your network so their friends and families can see the campaign too.

For more information:

• How to post an opportunity?
• How to subscribe to organisations?
• How to share an opportunity or event online?
• What is a RISE score?